来自一篇论文的前言
The Effect of Priming on Impression Formation and Behaviour
Social psychologists have spent many years studying the effects of priming on an individual's
subsequent impressions of others. | Priming is the incidental activation of knowledge structures, | | such as trait concepts and stereotypes, by the current situational context. |
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The activation of these
concepts can carry over for a time to exert an unintended passive influence on the interpretation
of the behaviour of others. If, for example, a group membership category is activated by seeing
someone from that social category, the category will remain activated (or primed) for some time
after the stimuli person is no longer present. Because any categorization carries with it a unique
set of social stereotypes, attitudes and stereotypic traits, these also remain accessible and are
likely to be used in the interpretation of other people's behaviour. This incidental activated
knowledge can influence people's judgements without any awareness that such influence is
occurring (Bargh & Chartrand, 1999; Bargh & Ferguson, 2000). |
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